I have spent the weekend full of regret.
No it's not about Saturday nights kebab. Or the 3 jaegerbombs that preceeded it. Nor is it that I lost 2 hours of my life to X Factor last night.
It was the fact I turned down a very good offer on an iPhone 4 from Three.
As you'll know we are on the search for the best UK mobile network for iPhone users. If you didn't know this then check out our iPhone SIM Only blog here.
I have been testing the networks for real. Not in a lab, not in a day, but by porting my own number after 2-3 months with each network. So when it came to get my PAC code from Three, the customer service agent on the line made me an offer to stay.
A very good offer in fact: despite me only being with Three for 2.5 months on a 30 day SIM only contract, he offered me a completely free iPhone 4, on a 24 month contract. Now this in itself is a pretty good deal, but the contract itself didn't break the bank. For £35 a month I'd get 500 any network minutes, 3000 texts, 3000 3 to 3 minutes and 1GB of data. So not quite the bargainous One Plan, but hardly the £50 a month you'd expect to pay elsewhere in order to get an iPhone 4 without any upfront payment.
So why was I offered this? Well mobile phone networks put a lot of effort into reducing something called 'churn'. This is the term used to describe when a person leaves a network, rather than joining or renewing their contract. Why is this important? Well if a network signs up 10 users in a day, but also churns 10 users, then they haven't actually increased the number of people willing to give them money. This is exactly why they try to keep hold of our custom at the end of our contracts with a free upgrade to a great handset and some extra minutes thrown in. (You may of noticed that 24 month contracts have now become commonplace - this is simply to lock us in to pay for longer).
So a good offer is far from rare nowadays. In fact websites like MoneySavingExpert will tell you how to get a better deal. What astonishes me though was that Three was prepared to spend so much on keeping my custom, even though I'd been with them for a very short period of time.
So if your patient and fancy spending a few months on one of their iPhone SIM Only deals, then you could find yourself being offered a free iPhone 4 when you ask to leave them.
Are you about to try and leave a mobile network after only a few months? Did they offer you anything to stay? Let us know and leave a comment!

