
Apple has announced the iPhone 4S at its iPhone press event today. Tim Cook, it's new CEO, took to the stage for the first time since succeeding Steve Jobs to introduce the latest member of the iPhone family.
Speculation had been predictably rife for the last few months as to whether Apple would release an iPhone 5 or simply an update to the existing iPhone 4, as they did with the 3GS. Some had predicted a new case design and a bigger screen for the hypothetical 'iPhone 5' but it was not to be. The iPhone 4S looks the same as the iPhone 4, even if the insides of it share little resemblance.
So what is new? Well it gains the same A5 processor as the iPad 2, with very similar performance boosts over the A4 chip: twice the power, 7 times graphic performance with a slight increase in battery life. This was expected, along with an improved camera taking the iPhone 4S up to 8 megapixels over the iPhone 4's 5 megapixels. We hope that this doesn't have a negative effect on performance though and that Apple have improved the cameras sensor as well as upped the figures. Megapixels aren't always everything. Video is though and that is up to 1080p.
So what can the iPhone 4S do with all this extra grunt? Well it will obviously run iOS 5 rather quickly, which will be released on October the 12th for free if your device supports it. It'll also let you run the biggest headline of the event: Siri.
Siri is a voice recognition app that allows you to control the iPhone 4S. Just think Star Trek and being able to speak the iPhone 4S a command such as 'Where is the nearest Apple Store' and you've got the idea. It uses the excellent Wolfram Alpha search engine for queries, which we think is the next best search resource after Google themselves. It's not just knowledge at your spoken beck and call, it's also controlling commands. We suspect 'Play Angry Birds HD' may be a common voice command.
Anything else? Well a bit more space if your prepared to pay for it. You can now have up to 64GB for your media. Apple have improved wireless performance for data speed over 3G from a theoretical 7mbps to 14mbps, as well as improving the previously criticised antenna design.
So basically this is a solid evolution of a very popular smartphone. Perhaps the best smartphone around right now. If you already have an iPhone 4, there's not a lot to get excited about. In fact Apple's share price is reported to have fallen by 3% after this announcement, however this is sure to be more of a sign of the hype that an Apple announcement can whip up.
If you've been waiting a while for an upgrade though, then it's a no brainer. A great camera, more power and iOS 5 keep the iPhone 4S ahead of the competition. For now.